Who Moved The Local Supermarket’s Cheese? Five Strokes Should Foreign Marketplace
Some minor details may be the best hint of the theme or symbol. A few days ago, when reading a stack of newspaper reporters readily when a folder in which the French “Auchan” supermarket promotional single slide, “without membership, still low-cost shopping” message impressively in number; The back cover of the newspaper, local retail giant supermarket advertising Suguo Duorenyanqiu. An atmosphere of the supermarket seems to have revealed a war.
Retail “Release on” When the time span “12? 11″ threshold, a formal open invitation of Chinese retail customers. In fact, both subject and object shake hands before the competition had heated up. Since 2004, from Europe, North America, Asia, foreign retail giants such as Carrefour, Wal-Mart, OBI, Metro, Lotus, other foreign supermarkets have in Nanjing “conquering a city.” Not long ago, the already fierce competition in the supermarket industry in Nanjing has successively Sharu two foreign supermarkets to early March, the main city of Nanjing in an area of more than 10,000 square meters of foreign hypermarkets have reached 21, the third foreign Enclosure expansion Damulakai.
In the investment field, a large number of secondary cities has become the new target for its expansion enclosure; in investment and began to try a new form of independent investment, Korean supermarket chain M near each store will be opened in Changzhou Mainland China’s first wholly foreign-owned supermarkets. In fact, now the country’s eastern coastal cities, about half the share of foreign business.
Then, foreign supermarkets inroads into what it means? Industry insiders, foreign investment in China has long coveted retail distribution industry, largely due to China’s potentially huge consumer market, and second, China’s retail distribution market, “weakness” too much, to leave much room for foreign stores. When our country in accordance with the
WTO commitments Open door policy, the influx of foreign capital could not wait to start a new round of conquering a city.
Margary pyrene Suguo Supermarket CEO introduced a few years ago in Nanjing’s retail business is attended to development, now face competition. Foreign commercial enterprises in financial strength, management concepts, marketing, and has great advantages for local enterprises will be promoted, but they also have significant limitations. Therefore, the results of contest competition, local enterprises may not be a disadvantage. In recent years, the Soviet Union maintained a continuous and rapid results on the development of the retail chain in the country always ranks among the best distribution network to 40% annual growth rate. He said that if it is reasonable moderate competition, no doubt conducive to the development of the market, consumers can get the benefits. However, if excessive, vicious competition, it will disrupt the market and price system disturb the minds of consumers. Therefore, the Government should strengthen the network planning, and non-discriminatory policy, “if on the same platform competition, we will not be worse than them.”
Margary pyrene said Suguo Nanjing this year to keep 50% of the market share, to open hundreds of supermarkets, department stores to provide daily food, fresh products, community stores, the main form of competition with foreign supermarkets to start dislocation . Nanjing Suning local retailers, five-star, central, new 100, Golden Eagle, Hongtusanbao and happiness, computers, the total number of outlets outside the city will increase to more than 1,000 this year.
“Five strokes” respond to foreign Marketplace
All walks of life on the ocean stores the acceleration into a matter of opinion. Su Guo Yan Yin, vice president of the supermarket group determined that the last two months, the Soviet Union has begun to feel foreign fruit supermarket stores to accelerate access to the pressure, foreign retailing have the capital strength, extensive areas of procurement, management, and other advantages of advanced, local supermarkets should seriously. Retail related to national economic security, should play a leading role by the local enterprises.
Foreign retail has its own weaknesses, the local supermarket can compete with the following five aspects:
First, the local supermarkets do not always want the country’s “boss.” As the domestic retail enterprises in the construction of the logistics chain is still relatively lagging behind, so at this stage should be more concentrated on consolidating the regional market, give full play to their respective markets in the region a competitive advantage. Regional strategy to advance, entered and quickly occupied a considerable market share, so that foreign investors would think of into a weigh weighed. Such as the Nanjing Lishui Suguo opened two supermarkets within a short, quickly occupied the market share.
Second, the national business should enter the third tier cities and rural markets to seize the initiative, to avoid open conflict with foreign retail. Suguo supermarkets in recent years with strong brand influence, standardized management, lower goodwill charges, with direct sales stores and franchise, etc., in the Jiangsu and Anhui, Shandong and Henan provinces in the second and third tier cities development and now Suguo supermarket chain supermarket in town, several hundred homes.
Third, format must be innovative. Suguo currently in Nanjing has a convenience store, community shops, supermarkets, shops and good par 5 types of high-end convenience stores, supermarkets, supermarket format has these different services from both space and better meet the public’s spending habits . For example, results in the major communities Su 65 area 1000-4000 square meters of standard supermarket, the supermarket emphasis on fresh features, like a big kitchen; in the business-type communities and roads, there convenience stores and high-end stores. Competition with foreign hypermarkets, supermarkets have an area of Suguo 8000-16000 square meters of parity shop 7. Man fighting for foreign stores, although shopping experience for customers, it is difficult to achieve customer-friendly. Local supermarket network layout more reasonable and more understanding of local consumer shopping habits.
Fourth, to seek partners for their support. And strong domestic capital companies to cooperate, to avoid the capital markets by foreign acquisitions. China has a very different mode of integration of retail space. Currently the top 50 retailers in China account for only less than 5% of the retail market, while in the United States the figure is 30%. Mostly concentrated in China’s top chain stores in Shanghai and Jiangsu, but by international standards, the scale of these local businesses are still small, and far from world-class level. Co-
Huawei Cases, annual sales reached 1.3 billion U.S. dollars in 2000, owns more than 1,000 stores, including Carrefour, a joint venture. However, only the equivalent of Lianhua’s total sales of 20 Wal-Mart store level.
Fifth, the development of specialized supermarket. Chain in the electrical industry, domestic retailers have been particularly true protagonist of the. Home
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I am China Manufacturers writer, reports some information about lto 2 tape cartridge , xbox 360 intercooler.
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